Got a copy of Lab News yesterday. Wow! First of all, what a fantastic change. It looks much nicer, (not that it wasn’t good before). The quality and feel of it has improved dramatically. The layout also is very good. Nice large images, that really catches the eye and makes it well defined. Articles are well written and interesting.
Michael Wong, Foss UK
The new format for LAB NEWS is terrific – everyone will be saying so, I am sure, but it’s so much more shelveable and such an excellent read.
Professor Brian J Ford – Prominant scientist, broadcaster and lecturer
When marketing budgets are always under such tight scrutiny it is vitally important that our message is reaching the right people. The fact that Laboratory News is 100% requested by laboratory personnel, gives us the confidence that we are reaching our desired audience. Just as important is the titles ability to hold readers’ interest from cover to cover and Laboratory News has a good balance of features verses adverts. To date we have been very satisfied with our account manager and the return on investment, having no hesitation in recommending Laboratory News as a title worth including in your marketing plan.
Mark Shelton – Marketing Director Scientific Laboratory Supplies
I just want to put my ten pence worth in and say how impressed I am with the new layout and content of Laboratory News. Thanks for and interesting and informative read.
William Ritchie – Roslyn Embryology
Sartorius have advertised with Lab News for 5+ years. We find them indispensable for reaching our target audience of Lab Professionals. Their features are very enjoyable and well-written and have an appeal even for a non-lab pro.
Gareth Wong Marketing Communications Manager, Sartorius Ltd
We have a great working relationship with Laboratory News, whose topical and informed content continues to be held in high regard by senior scientists across the industry. As a scientific marketing communications agency, our clients rely on us to implement successful campaigns based in leading publications which are well respected by their target customers in a range of sectors. Laboratory News certainly delivers that for us.
Catherine Balding PhD, Lewis Associates
We wanted to use a magazine for recruitment which represented the industry, having unsuccessfully used a national newspaper on several occasions. We advertised positions in Laboratory News on two occasions over a six month period and hired both times as a direct result. Laboratory News proved to be an extremely cost effective vehicle for recruitment and I will not hesitate to use it for future positions’.
Robin Conway Managing Director, Elkay Laboratory Products ( UK ) Ltd.