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Got a copy of Lab
News yesterday. Wow! First of all,
what a fantastic change. It looks
much nicer, (not that it wasn’t
good before). The quality and feel
of it has improved dramatically.
The layout also is very good. Nice
large images, that really catches
the eye and makes it well defined.
Articles are well written and interesting.
The new format for
LAB NEWS is terrific - everyone
will be saying so, I am sure, but
it's so much more shelveable and
such an excellent read.
When marketing budgets
are always under such tight scrutiny
it is vitally important that our
message is reaching the right people.
The fact that Laboratory News is
100% requested by laboratory personnel,
gives us the confidence that we
are reaching our desired audience.
Just as important is the titles
ability to hold readers’ interest
from cover to cover and Laboratory
News has a good balance of features
verses adverts. To date we have
been very satisfied with our account
manager and the return on investment,
having no hesitation in recommending
Laboratory News as a title worth
including in your marketing plan.
I just want to put
my ten pence worth in and say how
impressed I am with the new layout
and content of Laboratory News.
Thanks for and interesting and informative
read.
Sartorius have advertised
with Lab News for 5+ years. We find
them indispensable for reaching
our target audience of Lab Professionals.
Their features are very enjoyable
and well-written and have an appeal
even for a non-lab pro.
We have a great working
relationship with Laboratory News,
whose topical and informed content
continues to be held in high regard
by senior scientists across the
industry. As a scientific marketing
communications agency, our clients
rely on us to implement successful
campaigns based in leading publications
which are well respected by their
target customers in a range of sectors.
Laboratory News certainly delivers
that for us.
We wanted to
use a magazine for recruitment which
represented the industry, having
unsuccessfully used a national newspaper
on several occasions. We advertised
positions in Laboratory News on
two occasions over a six month period
and hired both times as a direct
result. Laboratory News proved to
be an extremely cost effective vehicle
for recruitment and I will not hesitate
to use it for future positions’.
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