A new high-tech DNA laboratory is the latest tool in the international effort to save the endangered cheetah population. The Applied Biosystems Genetic Conservation Laboratory, located at the headquarters of the Cheetah Conservation Fund (CCF) in Otjiwarongo, Namibia, is the result of a collaboration between CCF and Applied Biosystems. Through this arrangement, Applied Biosystems is providing genetic analysis systems and reagents to enable CCF to initiate a genetic conservation programme as part of its mission to help ensure the long-term survival of the cheetah. To address the challenge of effectively monitoring the wild cheetah population, five scientists have been trained on advanced genomic analysis technology and have developed a non-invasive, genetic monitoring programme designed to provide accurate population estimates of cheetahs in Namibia and other home-range countries.